By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers’ experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little .
Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today’s mobile applications and technology, social media marketing is being reborn as a mobile experience – a mobile social media marketing initiative, so to speak.
As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.
Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because it’s interactive and with you at all times.
The Driving Forces
Both technology and people are driving the prevalence of mobile social media. One of the basic human needs since the dawn of time is to connect with others. Additionally, today’s increased processing power, bandwidth, and storage available on mobile devices enables people to have better audio and video capability on their phones. This means people can communicate with their phone more effectively, in a way that goes beyond your basic phone call. And any time technology allows you to communicate and connect better, you have a revolution. From smoke signals to telegraphs to telephones to cell phones to the mobile social media, all are evolutions that cause revolutions.
Other driving factors include globalization and localization. Globalization means you can now connect to the world with your phone. You don’t need a laptop or a television to see news feeds from around the world. At the same time, it’s local. You have access to local events and happenings. With permission, you can see where your friends or employees are at any given time. So your phone can deliver much more than just weather forecasts; you can also know what’s going on around you at all times.
The Case for Mobile Social Media
Because the phone was designed for two-way communication and social media marketing is a two-way dialogue, it’s a natural extension to have cell phone applications for mobile social media – programs for your cell phone that allow you to view and post to various social media sites.
With mobile social media, we’re no longer just sharing information; we’re disseminating knowledge in an organized way, getting feedback, and gaining additional knowledge to help us grow. Between text messages, tweets, blogs, and other social media posts, we’re seeing a shift in how people discover, read, and share news, information, and content. We’re learning information in real time before the evening news or morning paper reports it.
If your company is using social media marketing but has not yet gone mobile with it, you must do so right away. Here’s why:
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