Wow, check out Ron Paul’s Internet Marketing campaign!
Without doubt, Ron Paul’s success on the Internet is nothing short of amazing. His team’s approach has been ground breaking in the way they’ve applied Internet Marketing techniques, not only to reach potential supporters, but to attract a significant number of contributors.
Although not currently one of the frontrunners, Ron Paul is now being called an “Internet Phenomenon” by many political strategists.
While the Internet Marketing strategies being used by Ron Paul’s team are not necessarily unique, the dedication his team has shown in reaching potential supporters online has been outstanding. By deploying a very aggressive Internet Marketing campaign, chiropracticincedarpark Ron Paul’s team has attracted a flood of contributors and a huge number of avid supporters.
In a very short period of time, Ron Paul’s team has developed an enormous Internet presence. In fact, anyone who’s been online in the past six months has certainly seen multiple references to Ron Paul on the news or social media sites.
If you consider the raw numbers, Ron Paul’s Internet Marketing strategy leaves his competition in the dust – and it’s a big reason he’s still in the race:
Consider the facts …
· Last month, Ron Paul’s site had well over a MILLION visitors, more than all other Republican candidates combined!
· In one day, Ron Paul’s team raised over $6 Million dollars on the internet.
· They raised approximately $20 Million Dollars in the 4th quarter of 2007 alone.
· On YouTube, there are 109,000 videos currently available about him.
· And in the past month there have been over 89,000 blog posts about him, according to Google.
The bottom line … Ron Paul’s focus on Internet Marketing is changing the face of political campaign strategies.
Ron Paul is not the only candidate making use of the Internet … on the other side of the aisle, Barack Obama’s team has deployed a very well designed Internet Marketing strategy – over 728,00 visitors last month – and has been very effective in reaching potential supporters and contributors in his own right.
An Objective View
My analysis of Ron Paul’s internet success is purely driven by curiosity; I have no political affiliation or opinion of Ron Paul’s political platform.
What intrigues me about Ron Paul’s Internet strategy is not only the response he’s received (over a Million visitors last month), it’s the number of contributors he’s attracted and the dedicated constituency he’s built on the Internet. With a major part of his communications being conveyed via the Internet, Ron Paul’s campaign team has demonstrated beyond any doubt that Internet Marketing is a formidable tool in building a successful political campaign strategy.
Perhaps the Ron Paul campaign chose to focus more on Internet strategies and less on other media simply due to budget constraints. Whatever the reason, their decision to use the Internet as an integral part of their campaign strategy is undoubtedly a big reason he’s still in the race.
This is not the first time we’ve seen a candidate deploy an Internet Marketing strategy as a part of a political campaign strategy – but it may be the first major campaign that has used the Internet as a primary part of their campaign strategy.
So, what does this say about future political campaigns and the tactics that will be developed to exploit the enormous potential of the Internet?
Political campaign teams can be very creative in developing marketing methods and I have no doubt we will learn a great deal concerning Internet Marketing by watching the successful political campaigns.
If ‘necessity is the mother of invention’, then the Internet Marketing strategies being developed by political campaign teams like Ron Paul’s will no doubt be leveraged by other organizations to help build their own visibility and success.
Ron Paul’s Internet Strategy
So, what does Ron Paul’s team do differently?
The short answer lies not in what his team does, as much as it does with how his team ‘works’ their strategy.
First, the Internet Marketing strategy Ron Paul’s team has implemented focuses on some very basic Search Engine Marketing tactics:
· Website optimization,
· Compelling content,
· Intuitive site navigation,
· Social Media,
· Press Releases,
· RSS feeds
· Email Marketing, Newsletters, & Breaking News
Pretty straight forward, right? No real surprises here with the exception that Ron Paul’s team does not really use of PPC strategies to any great extent.
The real difference lies is the way Ron Paul’s team implements their tactics, especially when compared to other Presidential contenders’ strategies.
The body of the site contains very compelling content that is easy to find and leads you to endless amounts of interesting information concerning Ron Paul.
Maybe the most obvious difference is Ron Paul’s site is constantly being updated and changed; the team adds new information daily and continually works to improve their Search Engine visibility using well attended blogs, Press Releases, and Social Media.
Web Site Optimization
Overall, the Ron Paul team has deployed a very solid website in a short period of time. Not that every part of the site is perfect, but the good points far outweigh the bad. In fact, with just a few slight changes, the Ron Paul website could serve as a great model for other political candidates.
One somewhat insignificant difference, but one that I personally like about Ron Paul’s website, is that his team does not use an annoying Splash page as many other candidates do.
I know splash pages look good to the website owner, but they’re almost always a waste of time since most people just want to get to what they came to the site to see – in this case, information about Ron Paul!