So – How much to charge.
It’s important that you don’t try to relate costs to what you should charge.
I’ve seen many people seriously undervalue their own time and charge way less than they should because they’re not giving their time its proper value.
For example – if it takes you 2 days to get images and descriptions together in order to do a Google Places business listing for a client – do you charge them nothing because it cost you nothing? Do you charge them your hourly/daily rate for that time?
Having a clear idea of what you will charge and why will make all the difference to your business. If like me, you love helping people, you can easily end up being busy helping them but not charging for much of your time. Especially if (like me) they end up being your friends.
Don’t feel guilty about charging people for your time – they will understand and respect that this is your business and your time is valuable.
In fact, if you get in to the habit of giving your time for free, people can start to take advantage of that and even come to expect that you are at their call whenever they want and for whatever they want. So, whether you’re just offering quick one-time services or building ongoing relationships, always remember to ensure that everyone knows your time is valuable. Even if you’re not charging for it – make sure your invoice includes all time and activities. You can put ‘100% discount’ or ‘complimentary’ next to it if you like, but make sure everything you do and all time you spend is documented.
The other issue you may come across is when you have clients who want accountability and visibility for all of your activities so that when they get your invoice they are comfortable about what it’s all for, but they still expect to be able to drop you an email requesting immediate changes to their live site on the spur of the moment.