Making Outstanding Affiliate Offers
Anyone can recruit a bunch of affiliate marketers, slap up a good offer following the basics that i listed above and you’ll make a bunch of sales, but will they make your business explode overnight? Probably not. It’s where you take it from here that will depend on how much success your affiliate program will be. After you (or your affiliate manager) has started generating affiliates, contact them. linksexpert Send a message to your affiliates and ask them if any of them would want to take advantage of a special offer, and how you’d love to work with them personally. You see many companies will give their affiliates coupon codes for shopping discounts like 5, 10, 15% off, or offer free shipping for people that buy through affiliate links. Now these work pretty decent from time to time, they do help people to buy through affiliates, but there is always a way to take things one step above the competition, and that’s what I’m going to teach you here.
Typical Multi-Product Website Affiliate Offers
You want to work closely with a few select individuals that responded to that email that you sent to them about working with them personally. Depending on your business structure, there are a few directions you can go from here. First I want to talk about your standard multi-product website. Let’s say you sell furniture online and really want to get your business to explode. Instead of just giving coupons to your affiliates you want to try to get your affiliates to promote different categories or even a specific product in ways that aren’t possible through your site.
Let me explain, a typical product website can only do so much. You have a product picture, a description, maybe a bit of ad copy, and a price. The only factors that you can really change to increase sales are Price, Free or Reduced Shipping, tweak the Copy, and Brand Image. This is pretty standard stuff, and there’s nothing wrong with it, but there is a whole other level that you can hit with your affiliates, but will not be able to fly on your site. Since we’re talking about furniture, let’s say you have a product that you want to work with an affiliate to sell. The product is called the Super Deluxe Bed. With your chosen affiliate there are a lot more things you can work on to get this product sold. An affiliate (with your supervision) can create copy for the product that will be able to incorporate so many other sales triggers to get it sold.
Example: Your affiliate is promoting the Super Deluxe Bed. For his customers you allow him to have an exclusive offer (or allow him to say it’s exclusive) for this bed, and that the only way they’ll get this exclusive offer is if their customers buy through him. However, that’s just the beginning. Allow your affiliate to inject some scarcity into his customers veins. Make it an “Extremely Limited” offer that’s only available for a limited time, or that you’re only allowing a certain # of these beds to be sold at this price. You can also allow your affiliate to offer a bonus to the customers that buy the Super Deluxe Bed. The bonus can either be a physical product like a “limited edition lamp”, or a Free “How to Get an Amazing Nights Sleep” Special Report. Salesmanship like this will get a ton of more products sold for you.
Exploding Your Business With Affiliate Marketing
These are things that will get your business to literally explode but something you can’t do alone. If you did this on your site for every product or category you would come off as too salesy, or too pushy. I mean think about it, if every product bought got the same special bonus it wouldn’t be special any more, or if everything is listed as “limited quantities available” you’d seem more like a business that can’t manage it’s stock rather than one that’s giving people an “exclusive limited offer”.
Really take a few minutes to picture the 2 different sales processes I just described, and put yourself in the customers shoes to feel the experience they would have in each situation. Which do you think would be more likely to make the sale: Your site listing the product with free shipping, or an affiliate site listing the product with an “exclusive limited time free shipping offer”, with a bonus (only for the next 10 orders) Free “How to Get an Amazing Nights Sleep” Special Report (a $37 value), along with some longer more compelling copy?
See you can’t do that with every product on your own site, but with the power of affiliate marketing you can drive highly targeted traffic to amazing offers like this without tarnishing your brand. It’s really just unbelievable with how doing this with multiple affiliates with several different products or categories can blow away the competition and make you and your affiliates a lot of money, and I’m just talking about visitors coming to your site via advertising, don’t even let me get started with what this process can do for you in a product or business launch or relaunch sequence. Ever want to know what it’s like to make a years worth of sales in a few days? You just try this in a launch or relaunch and the results will surely make your eyes plunge out of their sockets.
Information Product Website Affiliate Offers
For an Information / Digital Download type of site, you can use the same techniques as above. Work with your affiliates to allow them to offer something unique specifically for their customers. Either you can create it for them or let them do it with your supervision of course. The point is to make it so that your affiliate is giving them something exclusive for ordering through them. Also, just like with the physical products above, If you do a well coordinated product launch with your affiliates you can expect to make a lot of cash quickly.